Making hospitality & lifestyle brands worth obsessing over
A luxury and on trend creative brand agency, based in Paris working with clients globally.
Fictional Worlds & Identity
Self-initiated concepts and speculative worlds. An exploration of art direction, industrial finishes, and brand identity designed to challenge convention and showcase unfiltered creative vision.
JOJE — Brand & Identity Concept Study
A self-initiated visual exploration developing a cohesive world for JOJE, a fictional luxury brand centered on tactile materiality and sculptural design.
This project explores how a singular identity translates across high-end touchpoints, contrasting warm ambient light with cold, polished chrome and raw industrial elements. From embossed metal hardware and statement candle vessels to bespoke retail packaging and merchandising displays, each asset reflects a disciplined focus on proportion, texture, and elevated art direction.
Maison D’Art & Matière — Paris
A self-initiated spatial and identity study for a fictional Parisian furniture gallery positioned at the intersection of haute artisanry and contemporary minimalism.
This project explores the dialogue between classical antiquity and precise industrial craft. Through atmospheric drapery, sculptural silhouettes, and exposed workshop materials, contrasting rich walnut, chocolate suede, and carved stone against cold aluminum plates, the space redefines the showroom as an intimate, living exhibition of process and collectible design.